OUR MISSION
At SimpliCollege, we believe families shouldn't have to navigate the college process alone.
Our mission is to simplify every step — from college search to financial aid — so families can make confident, informed decisions about higher education.
We’ve seen the confusion, the rising costs, and the stress that families face when it’s time for a child to go to college. That’s why we built SimpliCollege — a comprehensive platform offering expert guidance, planning tools, and ongoing support all in one place.
Why We Started
SimpliCollege was born out of personal frustration.
Founder Rich Bannister watched parents, including close friends and colleagues, struggle through an overwhelming system that lacked clarity, transparency, and affordability.
They were left asking: Where do we even begin?
We knew there had to be a better way — so we built it...
"SimpliCollege was born with just one simple mission – to help families navigate the college process and lower the cost of college. With college costs spiraling out of control, parents and students have nowhere to go. SimpliCollege changes all of that!
We have assembled all the tools you need in one convenient place at a price that every family can afford. We give you all the information you need to save time, money and reduce stress. Let us help your family. Together, we can win the college game!"
- Richard Bannister | Chief Executive Officer | SimpliCollege
"After spending over a decade helping families as an independent college consultant, I have seen firsthand the devastating impact caused by poor planning and decision making.
Unfortunately, the consumer is often at a disadvantage when dealing with the colleges. It is my personal goal to help your family avoid these pitfalls.
Using SimpliCollege and our tools, you’ll feel as if you have your own personal Independent College Coach but without the high cost!"
- Phil James | Chief College Officer | SimpliCollege
Who We Serve
Today, SimpliCollege works with forward-thinking businesses that want to support their employees with meaningful benefits.
By offering SimpliCollege as an employee perk, companies empower their teams to reduce stress, save money, and gain peace of mind as they plan for their children’s future.
This isn’t just a benefit — it’s a lifeline during one of the most important financial and emotional decisions a family can make.
What We Stand For
Clarity over confusion
We make the college process easier to understand.
Access for all
Every family deserves guidance, not just the wealthy few. Empowerment through education – We believe informed decisions change lives.
Financial Wellness
Helping employees get the best Return On Investment for college.
Expanding Access, Deepening Impact
At SimpliCollege, we’re just getting started. As we look ahead, we're focused on expanding our reach through strategic partnerships with more employers, educators, and community organizations.
Our goal is to make expert college planning accessible to millions of families, not just a privileged few. With new features, smarter tools, and an even stronger support network, we’re scaling our impact—empowering the next generation with the clarity, confidence, and resources they need to thrive.
Get Started with SimpliCollege